Creative must be fully SSL compliant (all request from https). Landing page also https.
RM creative main index.html file has to have campaign landing page URL (click URL):
- RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}
Click tag has to be inserted in main RM creative file (if it’s HTML5 – index.html file ; if it’s a JavaScript tag – main JS tag).
Recommended RM banner sizes: 300x250px and 320x480px.
Ads must remain static after 30 seconds.
Creatives may not exceed a 150K initial load. The total download cannot exceed 5MB.
Rich Media creative code has to be valid and pass validator – https://validator.w3.org. Also no errors in browser console.
For Google Web Designer or GWD requirements. Please read this article: Google Web Designer banner creation
Notes:
- JavaScript (JS) creatives supported only if created with: Google tools (GWD, GCM, etc.) and Sizmek.
- We are using our own DSP/RTB platform to serve ads. We don’t use any third-party ad server (i.e. DFP).
- Tags must be sent on plain text file. No copy-paste from email, spreadsheet files, etc.
Alcohol creatives:
All creatives related with alcohol has to have:
– Text: DRINK RESPONSIBLY
– This icon set: 
Text and icons size should be adapted by creative size, but it should be visible and readable without zoom.