Must be fully SSL compliant.
Add brand name and logo (write and attach).
Add brand category (bank, FMCG, telcos).
Banner size: 300×250 and 320×480 a must and best for delivery.
Detailed idea – banner spec., flow from beginning to end, including all details where, when, what click-to-action texts, what when happens. Really detailed, freame-by-frame, step-by-step.
RM main html file has to have campaign landing page (click URL):
- RM banner has to have ClickTag, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC} macros
- It could be placed like this: {CLICK_URL}https://landingpage.com
- Click tag has to be inserted in main RM creative file (HTML5 – index.html file ; JavaScript – main JS tag)
All creatives must open in new windows. The target window for the click-through URL must be set to “_blank” so the click-through will open in a new window. Do not leave the target statement undeclared.
Ads must remain static after 30 seconds.
Creatives may not exceed a 150K initial load. The total download cannot exceed 5MB.
RM banner code has to be valid, pass JS validator and no errors in console
Optional:
- RM events tracking in banner. Suggested: start / finish/
- Developer needs to install events tracking (i.e. <script type=”text/javascript”> var track = new Image(); track.src=”{EVENT_URL}start”; </script> )
Notes:
- Tags must be sent on plain text file. No copy-paste from email, spreadsheet files, etc.
- Maximum frame rate for video campaigns 30FPS and 60s length.
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Try keep it simple and that user had to do only 1 thing (scratch and click, break glass and click) and then he is suggested to click (to have good CTR).
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In first frame we ASK user very clearly to do what we expect from user (Scratch and find out, shake and get, etc) in second/last frame we also ask user to do what we expect from the user (now click and receive a bonus ; etc).
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In all steps users has to know instantly what he needs to do – so we put clear/catchy call-to-action texts