SIZE
To run video ads, we suggest to use these dimensions:
300×250, 320×480
DURATION
It’s suggested to run video ads up to 30sec but video length is unlimited
FILE TYPE
MP4
FILE REQUIREMENTS
Video size can be up to 3MB, companion banner – up to 50 kb
ADDITIONAL FILES (required)
If you’re launching video campaign, don’t forget to prepare Companion Banners 300×250.
WHERE DOES VIDEO APPEAR
VIDEO REPORT
In the report you see impressions, clicks, CTR, reach, spend and other general information. Additionally you see how many users started watching the video, how many of them watched firstquartile (of the total video length), how many watched till midpoint, thirdquartile and, finally, how many users completed the whole video. Also you can see how many users watched the video muted / not muted and how many of them paused / resumed the video. You would also see split by browsers, OS, operators, age and gender, campaign performance by site / APP, by creatives and other.
Example of video campaign (length: 0.30 min., VTR: 23%, CPV achieved: $0.018)
Example of video campaign 2 (length: 1.16 min., VTR: 45%, CPV achieved: $0.004)
Example of video campaign 3 (length: 1.00 min., VTR: 6%, CPV achieved: $0.06)
Example of video campaign 4 (length: 15 sec., VTR: 82%, CPV achieved: $0.002)
VIDEO RECOMMENDATIONS
As seen in the examples above, video campaign results may vary and CPV reached can start from $0.002 and go up to $0.06. We recommend to use videos not longer than 30 seconds, more important we recommend to pay more attention to the content of the video from user perspective: don’t try to put all the information in one video, rather try to make it more engaging, light, and in popular format.