What are the most popular ad banner formats? For mobile and desktop.

Eskimi DSP supports many different banner sizes, so it some times can look like a challenge to decide which ones to choose.

For MOBILE you can choose:

320×480

300×250

300×600

250×250

200×200

300×100

468×60

320×50

300×50

These above are the most popular banner dimensions (px) in all our exchanges, so you can choose these and you will never miss.

max size 150kb

320x480.png

 3_44f845ffe4af6a2d00a04c9855463a60.png

 320x50.png

300x50.png

For DESKTOP you can choose:

300×250

728×90

250×250

300×600

160×600

120×600

336×280

970×90

These above are the most popular banner dimensions (px) in all our exchanges, so you can choose these and you will never miss.

max size 150kb

dsktp.png

250x250_dsktp.png

970x90.png

NATIVE ads – must have.

Native ads – are based of flexible components that are insert into different layouts, depending on the type of device the ad is served, how the content on the page appears, and more.

What should be prepared in order to launch native ad campaign?

Icon 128x128px (app/product icon)
Main image 1200x627px; 600x600px
Title (product or service) 25 symbols*
Description (advertising text) 90 symbols*
CTA (described call-to-action for the destination) 15 symbols*
Advertiser (name of the advertiser) 25 symbols*
* – including the spaces between letters

If you need some custom format or your creative team has an idea to implement – contact us and well surely find the best solution.

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