IBV format is basically a HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes
In Eskimi DSP we serve IBV video in 300×250 size.
When uploading IBV video to Eskimi DSP, our dashboard will take the file and will first convert the dimensions of the video to 300×250, then if your video for example is in 16:9 aspect ratio, we downscale the video and add letterboxing automatically, in order to scale the video properly to the 300×250 dimension.
Duration: the maximum duration of IBV video can be up to 30 seconds. This is the maximum time, which is recommended by all exchanges. However if you will upload a video which is longer than 30 seconds, user will be prompted to interact with the ad in order to continue watching the video.
Companion Banner (optional): as well every dashboard user has the option to upload a companion banner. This is a regular image which can be shown when the video ads, but it is not required.
The dimensions of the image should be 300×250, file formats: .PNG, .JPG, .JPEG, max file size: 150 kb.
Description (optional): here you can add a short 90 character description of your video ad.
Requirements summary:
– File Type: .mp4
– Recommended length of video is maximum 30 seconds. If more than 30 seconds the user will be prompted to interact with the video in order to continue watching.
– Maximum Video file size: up to 5MB
Useful URL’s:
https://www.get-metadata.com/ – this is great tool to check exactly what file type the video is.