STANDARD IMAGE/ .GIF
Standard image ads have the lowest CPM from all formats and that allows to maximise impressions and reach within the given budget.
Moreover standard ads can be served to feature phones and proxy browsers. This expands the potential reach up to maximum
.GIF formats can be used instead of simple images.
Recommended formats: 320×50, 300×50, 300×100, 300×250, 320×250.
AWARENESS/ MAX REACH/ LOW CPM/ HIGH COVERAGE
INTERACTIVE BANNERS
Interactive banners are best for attracting attention, impressing your audience with the creative solution and driving engagement with your brand.
Rich media lets to create complex ads that elicit strong user response.
Using HTML5 technology, the ads can include scratch, swipe, drag&drop, shake and other interactions.
Events on the banner are tracked and different engagement levels are reported on your dashboard.
ENGAGEMENT/ INTERACTION/ MEMORABLE/ HTML5
DYNAMIC/ MOOD BANNERS
Dynamic banners allow to serve different messages depending on some external data such as weather, time, game score and etc.
This solution allows to serve your audience the right message at the right time, in the right context. Your brand message becomes more relevant to the people you’re targeting, so they can relate and connect with the brand more easily.
RELEVANT/ MAX REACH/ CONTEXTUAL
VIDEO ADS
Video entertains, educates and inspires. Video is a great storyteller and keeps users glued to your content.
Video ads are served on in-banner and VAST placements.
Video ads are highly measurable with the detailed video metrics of watched length, view-through-rate, cost-per-view.
Videos are non-skippable up to 30s, so it’s recommended to have them short.
REACH/ GOOD CTR/ STORRY-TELLING
SIZE
To run video ads, we suggest to use these dimensions:
300×250, 320×480
DURATION
It’s suggested to run video ads up to 30sec but video length is unlimited
FILE TYPE
MP4
FILE REQUIREMENTS
Video size can be up to 10MB, companion banner – up to 50 kb
ADDITIONAL FILES (required)
If you’re launching video campaign, don’t forget to prepare Companion Banners 300×250.
We recommend to use videos not longer than 30 seconds, more important we recommend to pay more attention to the content of the video from user perspective: don’t try to put all the information in one video, rather try to make it more engaging, light, and in popular format.
NATIVE ADS
Native ads are based of flexible components that are inserted into different layouts, depending on the type of device the ad is served, how the content on the page appears, and more. Furthermore, Native Ads perfectly fit in the organic content to engage the audience rather than interrupt it. They are displayed as typical content for the platform in which they appear in causing consumers to pay attention to them. Unlike Display Ads, Native has responsive formats meaning allowing publishers to easily scale these ads to fit every device and context – different placements and different dimensions.
They are less intrusive and produces better results in terms of CTR.
IMPRESSIONS/ LESS INTRUSIVE/ SELECTIVE INVENTORY
What should be prepared in order to launch native ad campaign?
Icon 128x128px (app/product icon)
Main image 1200x627px; 600x600px
Title (product or service) 25 symbols*
Description (advertising text) 90 symbols*
CTA (described call-to-action for the destination) 15 symbols*
Advertiser (name of the advertiser) 25 symbols*
* – including the spaces between letters
Click to action ads
Click-to-ussd
USSD code (e.g.*999*1#)
Click-to-sms
International phone number of short code (e.g.+123456789)
SMS text (e.g. start now)
Click-to-call
International phone number of short code (e.g.+123456789)